Small Satine: A Delightful and Organic Kid Milk

An Innovative Design by Blackandgold Shanghai

Blackandgold Shanghai, a renowned design team, has recently launched an exceptional organic kid milk called Small Satine. This innovative design aims to cater to the health-conscious middle-class parents in China who prioritize their children's well-being. With its unique branding and captivating IP character, Small Satine stands out in the competitive kid milk market.

The inspiration behind Small Satine's design stems from the desire to create a product that would engage children and enhance their delight. Instead of relying on existing intellectual property collaborations, the design team at Blackandgold Shanghai developed an original IP character. Small Satine, a pupil from Third Grade Class 6, symbolizes the protein content of 3.6g/100ml. The charming illustration depicts Small Satine enjoying the company of a calf on a grassy field, emphasizing the natural environment.

One of the key strengths of Small Satine is its commitment to promoting a natural and organic lifestyle. Satine, a well-established brand in China, has extended its reach to the kid milk market with this new organic offering. The design reflects the brand's ethos and showcases the harmony between nature and dairy farming. The captivating illustration of Small Satine's exploration of the dairy farm not only appeals to children but also communicates the product's connection to a good farm environment.

The realization of Small Satine's design involves the use of Tetra Pack for the inner pack and paper for the box. The dimensions of the inner pack are 43mm (W) x 41mm (D) x 102mm (H), while the box measures 265mm (W) x 22mm (D) x 135mm (H). These specifications ensure a practical and visually appealing packaging solution.

Small Satine's design has successfully overcome the challenge of infusing a premium product with a sense of childish delight. By maintaining the iconic white and green color scheme of the Satine brand, the design retains its sophisticated appeal while adding a playful touch. The sub-brand name, Small Satine, is positioned below the Satine logo, and the main visual features Small Satine and the calf lying leisurely on the grass, evoking a sense of tranquility and connection to nature.

The Small Satine project commenced in February 2021 and the product was launched in June 2021. Extensive research was conducted to ensure that the design resonated with children while staying true to the Satine brand's values. The use of IP characters commonly found in children's food and drink products inspired the creation of the delightful illustration depicting Small Satine's exploration of the dairy farm. This illustration serves as a visual narrative, symbolizing the harmony between nature and the production of good milk.

Small Satine's design has been recognized with the prestigious Bronze A' Design Award in the Packaging Design category in 2022. This accolade acknowledges the design's outstanding creativity and resourcefulness, incorporating best practices in art, science, design, and technology. Small Satine contributes to improving the quality of life for children and their parents, making it a truly remarkable design.